For a while now, I've wanted to delve into the ultra-luxury side of wedding invitations. I don't own a printing press and I'm not about to go out and buy one. So at this time, high-end printing methods are not part of my repertoire. But I can, and do, provide a super-custom design experience with a heavy dose of creativity and personality. I got into this business because I wanted to provide a couple with a reasonably priced, fully custom invitation that feels more like a creative experience than a store-bought product. And whaddya know, I've actually been successful! People want that. So, why do I want to go upscale? Well, in this case, it was just for the fun of it. If I had the budget for it, what would I splurge on? Foil printing? Check. Gorgeous fonts? Check. A mix of fine paper and luxe envelopes? Lots of details like double faced paper and hand calligraphy? Check. An un-boxing experience (literally) that rivals a new Apple product? Definitely.
These days, I rarely take the time to design for an imaginary client, so I really went whole-hog on this one. I started with the box and the Italian paper. I was inspired by a friend of mine who did her own invitations, packaging all the pieces in stacked white envelopes, each slightly smaller than the next, each with it's own card inside. It was like you were opening a collection of secret messages or clues to a treasure hunt. Such a cute idea, I took it a step further and nestled the whole thing inside a BOX. After doing some research, I found that you can literally seal the edges of this bad boy, throw an extra stamp on it (based on weight) and pop it in a mail slot along with your electric bill and it goes through the mail right like that!
The idea of playing around like this, for an imaginary client, is to try out new techniques, but also to add to my portfolio of ideas and inspiration for future real clients. I love a challenge, and it's so fun to be able to try out big ideas like this, even if it's not for a paying customer. Of course, it does also give me a new listing on Etsy and something to blog about! :)
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