It seems as though, these days, every wedding incorporates some form of modern technology in the planning and execution of the big day; from wedding websites and online RSVPs to self-service photo booths and crowd-sourced videos. One trend that's gaining major ground is the wedding hashtag; a simple, FREE tool (which is hard to come by in the big wide world of weddings) that makes it easy to collect social media content related to and posted from your wedding. Hashtags can get out of hand... #weddings #newblogpost #writingonaplane #gopatriots #justgotabloodymary. When people use them in this way it's really just to be cute, and defeats much of the purpose of a hashtag (#imguiltyofthis). If you work in the social media world, you know the point of a hashtag: to "tag" posts, tweets and photos relevant to a topic or brand with the intention of making that content searchable by that tag. When I searched #doyourjob yesterday, I got a huge stream of Patriots fan photos; food prep for Super Bowl parties, pets dressed in Brady jerseys, and even a life-size stuffed Patriot mascot laying next to a dude in bed. Just what I was hoping for.
So, tagging all the social media posts (your friend's selfie on the plane headed to your big day, the video of your walk down the aisle, the photo of all your college friends hungover at brunch the next day) is an awesome idea, right? You've hired a photographer to take the pretty, posed shots, but there's something about those less than perfect snaps that you want to collect and save. With a wedding hashtag, days, weeks, months, years(?) down the road you can search for your tag on your favorite social media platform and it's like reliving your day all over again through the eyes of your geusts (I do this probably once a week with mine--there are over 100 photos!) Are you sold? As you're starting to think about your wedding hashtag, here are some tips:
1. DO create a unique hashtag. Create a unique hashtag. Create a unique hashtag. Create a unique hashtag. I literally feel like I cannot say this enough. And by unique, I don't necessarily mean clever or cute. I just mean UNIQUE. Like, no one else will use this hashtag, possibly ever. It seems like a no-brainer to me, but I am constantly seeing couples choosing generic hashtags that aren't going to get them to that end-goal of being able to collect just their wedding content. Just yesterday, I saw a couple using #MattandAshley. Do you know a couple named Matt and Ashley? Chances are, you'll meet at least one in your life if you haven't already. Go to Instagram right now and search #mattandashley. The photo collection is all over the place; from at least 5 different weddings and about 17 different couples named Matt and Ashley (including a few tweens, which is just awkward.) If the whole purpose of a hashtag was to be able to easily search and find photos and posts from their family and friends at their wedding, Matt and Ashley missed the mark. Unless your name is super unique (like my friends #kiraandwillem), I'd stay away from anything that's simply your names, even if it includes any form of "wedding" or "2015". Even if you don't see it in a search today, there's bound to be a duplicate out there eventually if you keep it that generic. It's only January, but come June every weekend your social media feed will be packed with tagged wedding photos, and chances are, yet another "Matt and Ashley" will be tying the knot. There are lots of ways to make your hashtag unique to your wedding. Adding at least one of your last names is a great first step, or referencing the location or the date. If you're feeling creative, try to think of a pun or a play on your names combined. The most important thing is to search for your hashtag and make sure it's not already out there. My hope is that as more people learn about this trend, a sort of etiquette will evolve and there will be fewer duplicates. But to be on the safe side, make it unique to you!
2. DON'T make it too complicated. Before you go too crazy coming up with a unique and clever hashtag, keep in mind that you want it to be memorable and easy to both read and type. Choosing something like #mattandashleyweddingcapecod2015 may make your hashtag unique, but it's also sort of obnoxious. It doesn't even fit on one line on Instagram and takes up 32 of your precious 140 characters on Twitter! And don't do an anagram like #MAATTK (Matt And Ashley Tie The Knot) because that's just silly, and not in a good way. Try to keep it short, sweet and simple. Options like #CotterCapeWedding, #CapeCodCotters, #AshleyTakesCotter or #CotterMcKnaught2015 would all be great options for the "Matt Cotter and Ashley McKnaught" wedding. (Adding the year is a good idea if your names are more common, since you only have one year's worth of weddings to compete with.) If at least one of your first or last names is uncommon, you can definitely get away with something as simple as a combination of your names, adding the date or year as security. My maiden name (Egan) is very common, but my groom's name (Rotio) is not, so we were able to get away with simply #eganrotio. The chance that another Rotio is going to marry an Egan in this lifetime are pretty slim.
3. DON'T pressure yourself to come up with something clever. The fact of the matter is, not all names are created equal when it comes to wedding puns. If one of your last names is Nott, Wring, or Glover, you have some cute options (#AmyandNickTietheNott, #HePutAWringOnIt, #thegLOVErs2015). But if it's Egan or Scizewski, you're going to have a hard time making a cute wedding pun (although for my Bachelorette we did use #LastRodeoBeforeRotio which was genius). At the end of the day, it's just a tool, and you want your guests to use it. It's not going to have any effect on the amazingness of your wedding. Just pick one that works and move on. There are WAY more important things to be creative about (like signature cocktails and day-of stationery!).
4. DO make sure you let your guests know what you've picked! These days, many young wedding guests who use social media hashtags will ask around to see if there is an "official" hashtag before they post any content. If there isn't one that's been publicized, they'll make up their own (may times leading to the #mattandashley predicament). If you want a successful hashtag, it should be clearly communicated to your guests. If you make it a point to ask your guests to use a hashtag, this will also encourage people who don't normally tag their posts to tag the ones from your weekend, making your collection bigger and better. Including the hashtag on your wedding stationery is a great way to let your guests know. It could go at the bottom of an informal ceremony program, on a welcome note for hotel guests or on a small sign on the bar or the guestbook table. You can even create a #hashtag tutorial like the one we included in our welcome note to our guests:
The older generations don't always understand these new-fangled technologies, and it's nice to include them instead of just assuming they won't be a part of it because they don't understand. No one wants to ask, but they want to know!
5. DON'T go overboard. Remember, this is a wedding, not a marketing event. Don't get me wrong--I love a well-branded wedding. But putting your hashtag on everything from coasters to koozies to table menus is tacky. And the more you push it on your guests, the more you run the risk of shifting your guests' focus from their real life experience of your wedding to their sharing of it on social media. You don't want to look around at your wedding and see everyone on their phones.
6. DON'T live-tweet your own wedding. Ok, so I don't actually think anyone out there is live-tweeting their wedding, but seriously.. for the love of all things Holy, do NOT have your phone on you! You have surrounded yourself with plenty of people who will keep an eye on the time, the details, and making sure everyone shows up when and where they should. This is your day. Take the rare opportunity to be phone-free and soak it all in. Believe me, there will be plenty of photos and videos taken by your family and friends. Leave it up to everyone else!
Have you seen any cute wedding hashtags lately? What are you planning to use for your big day? Leave a comment!